Final Words

On a final note, we’ll end with a quick look at Supersonic Sled, NVIDIA’s big “kitchen sink” demo for GF100. Supersonic Sled is a comically-themed simulation of a sled with a rocket attached (or perhaps the other way around) based on some real 1950’s US Air Force tests. It uses tessellation, DirectCompute, PhysX – every new thing NVIDIA could throw in to a demo and still have it run. We had a chance to see this in action on a 3D Vision Surround setup at CES, and we have to give NVIDIA’s demo team credit here, they rarely disappoint.

NVIDIA did give us a small (7MB) recording of it in action that we’ve posted here, in case you haven’t had a chance to see any of the recordings from the CES showfloor.

With that out of the way, there’s only so much we can say about NVIDIA’s new architecture without having the hardware on-hand for testing. NVIDIA certainly built a GPU compute monster in GF100, and based on what we now know about its graphics abilities, it looks like it’s an equally capable GPU gaming monster.

But the big question is just how much of a monster will it be, and what kind of monster price tag will it come with? Let’s make no mistake, at 3 billion transistors GF100 is going to be big, and from NVIDIA’s hints it’s probably going to be the single hottest single-GPU card we’ve seen yet. Barring any glaring flaws NVIDIA has what looks to be a solid design, but at the end of the day it almost always boils down to “how fast?” and “how much?”

NVIDIA has taken a big risk on GF100, first with its compute abilities for GPGPU use, then on its geometry abilities for gaming, and now the risk is time. Being 6 months late has hurt NVIDIA, and being 6 months late has hurt consumers through uncompetitive pricing from AMD. By no means is the situation dire, but we can quickly come up with some scenarios where it is if NVIDIA can’t convincingly beat AMD in gaming performance.

NVIDIA has shown their cards, and they’re all in. Now in the next couple of months we’ll see if they’re bluffing or if they really have what it takes to win. Stay tuned.

3D Vision Surround: NVIDIA’s Eyefinity
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  • dentatus - Monday, January 18, 2010 - link

    " Im sure ATi could pull out the biggest, most expensive, hottest and fastest card in the world"- they have, its called the radeon HD5970.

    Really, in my Australia, the ATI DX11 hardware represents nothing close to value. The "biggest, most expensive, hottest and fastest card in the world" a.k.a HD5970 weighs in at a ridiculous AUD 1150. In the meantime the HD5850 jumped up from AUD 350 to AUD 450 on average here.

    The "smaller, more affordable, better value" line I was used to associating with ATI went out the window the minute their hardware didn't have to compete with nVidia DX11 hardware.

    Really, I'm not buying any new hardware until there's some viable alternatives at the top and some competition to burst ATI's pricing bubble. That's why it'd be good to see GF100 make a "G80" impression.
  • mcnabney - Monday, January 18, 2010 - link

    You have no idea what a market economy is.

    If demand outstrips supply prices WILL go up. They have to.
  • nafhan - Monday, January 18, 2010 - link

    It's mentioned in the article, but nvidia being late to market is why prices on ATI's cards are high. Based on transistor count, etc. There's plenty of room for ATI to drop prices once they have some competition.
  • Griswold - Wednesday, January 20, 2010 - link

    And thats where the article is dead wrong. For the most part, the ridiculous prices were dictated by low supply vs. high demand. Now, we finally arrived at decent supply vs. high demand and prices are dropping. The next stage may be good supply vs normal demand. That, and no second earlier, is when AMD themselves could willingly start price gouging due to no competition.

    However, the situation will be like this long after Thermi launched for the simple reason, that there is no reason to believe that Thermi wont have yield issues for quite some time after they have been sorted out for AMD - its the size of chipzilla that will give it a rough time for the first couple of months, regardless of its capabilities.
  • chizow - Monday, January 18, 2010 - link

    I'm sure ATI would've if they could've instead of settling for 2nd place most of the past 3 years, but GF100 isn't just about the performance crown, its clearly setting the table for future variants based on its design changes for a broader target audience (think G92).
  • bupkus - Monday, January 18, 2010 - link

    So why does NVIDIA want so much geometry performance? Because with tessellation, it allows them to take the same assets from the same games as AMD and generate something that will look better. With more geometry power, NVIDIA can use tessellation and displacement mapping to generate more complex characters, objects, and scenery than AMD can at the same level of performance. And this is why NVIDIA has 16 PolyMorph Engines and 4 Raster Engines, because they need a lot of hardware to generate and process that much geometry.

    Are you saying that ATI's viability and funding resources for R&D are not supported by the majority of sales which traditionally fall into the lower priced hardware which btw requires smaller and cheaper GPUs?
  • Targon - Wednesday, January 20, 2010 - link

    Why do people not understand that with a six month lead in the DX11 arena, AMD/ATI will be able to come out with a refresh card that could easily exceed what Fermi ends up being? Remember, AMD has been dealing with the TSMC issues for longer, and by the time Fermi comes out, the production problems SHOULD be done. Now, how long do you think it will take to work the kinks out of Fermi? How about product availability(something AMD has been dealing with for the past few months). Just because a product is released does NOT mean you will be able to find it for sale.

    The refresh from AMD could also mean that in addition to a faster part, it will also be cheaper. So while the 5870 is selling for $400 today, it may be down to $300 by the time Fermi is finally available for sale, with the refresh part(same performance as Fermi) available for $400. Hmmm, same performance for $100 less, and with no games available to take advantage of any improved image quality of Fermi, you see a better deal with the AMD part. We also don't know what the performance will be from the refresh from AMD, so a lot of this needs to take a wait and see approach.

    We have also seen that Fermi is CLEARLY not even available for some leaked information on the performance, which implies that it may be six MORE months before the card is really ready. Showing a demo isn't the same as letting reviewers tinker with the part themselves. Really, if it will be available for purchase in March, then shouldn't it be ready NOW, since it will take weeks to go from ready to shipping(packaging and such)?

    AMD is winning this round, and they will be in the position where developers will have been using their cards for development since NVIDIA clearly can't. AMD will also be able to make SURE that their cards are the dominant DX11 cards as a result.

  • Targon - Wednesday, January 20, 2010 - link

    Why do people not understand that with a six month lead in the DX11 arena, AMD/ATI will be able to come out with a refresh card that could easily exceed what Fermi ends up being? Remember, AMD has been dealing with the TSMC issues for longer, and by the time Fermi comes out, the production problems SHOULD be done. Now, how long do you think it will take to work the kinks out of Fermi? How about product availability(something AMD has been dealing with for the past few months). Just because a product is released does NOT mean you will be able to find it for sale.

    The refresh from AMD could also mean that in addition to a faster part, it will also be cheaper. So while the 5870 is selling for $400 today, it may be down to $300 by the time Fermi is finally available for sale, with the refresh part(same performance as Fermi) available for $400. Hmmm, same performance for $100 less, and with no games available to take advantage of any improved image quality of Fermi, you see a better deal with the AMD part. We also don't know what the performance will be from the refresh from AMD, so a lot of this needs to take a wait and see approach.

    We have also seen that Fermi is CLEARLY not even available for some leaked information on the performance, which implies that it may be six MORE months before the card is really ready. Showing a demo isn't the same as letting reviewers tinker with the part themselves. Really, if it will be available for purchase in March, then shouldn't it be ready NOW, since it will take weeks to go from ready to shipping(packaging and such)?

    AMD is winning this round, and they will be in the position where developers will have been using their cards for development since NVIDIA clearly can't. AMD will also be able to make SURE that their cards are the dominant DX11 cards as a result.

  • chizow - Monday, January 18, 2010 - link

    @bupkus, no, but I can see a monster strawman coming from a mile away.
  • Calin - Monday, January 18, 2010 - link

    "Because with tessellation, it allows them to take the same assets from the same games as AMD and generate something that will look better"

    No it won't.
    If the game will ship with the "high resolution" displacement mappings, NVidia could make use of them (and AMD might not, because of the geometry power involved). If the game won't ship with the "high resolution" displacement maps to use for tesselation, then NVidia will only have a lot of geometry power going to waste, and the same graphical quality as AMD is having.

    Remember that in big graphic game engines, there are multiple "video paths" for multiple GPU's - DirectX 8, DirectX 9, DirectX 10, and NVidia and AMD both have optimised execution paths.

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