The Widespread Support Fallacy

NVIDIA acquired Ageia, they were the guys who wanted to sell you another card to put in your system to accelerate game physics - the PPU. That idea didn’t go over too well. For starters, no one wanted another *PU in their machine. And secondly, there were no compelling titles that required it. At best we saw mediocre games with mildly interesting physics support, or decent games with uninteresting physics enhancements.

Ageia’s true strength wasn’t in its PPU chip design, many companies could do that. What Ageia did that was quite smart was it acquired an up and coming game physics API, polished it up, and gave it away for free to developers. The physics engine was called PhysX.

Developers can use PhysX, for free, in their games. There are no strings attached, no licensing fees, nothing. Now if the developer wants support, there are fees of course but it’s a great way of cutting down development costs. The physics engine in a game is responsible for all modeling of newtonian forces within the game; the engine determines how objects collide, how gravity works, etc...

If developers wanted to, they could enable PPU accelerated physics in their games and do some cool effects. Very few developers wanted to because there was no real install base of Ageia cards and Ageia wasn’t large enough to convince the major players to do anything.

PhysX, being free, was of course widely adopted. When NVIDIA purchased Ageia what they really bought was the PhysX business.

NVIDIA continued offering PhysX for free, but it killed off the PPU business. Instead, NVIDIA worked to port PhysX to CUDA so that it could run on its GPUs. The same catch 22 from before existed: developers didn’t have to include GPU accelerated physics and most don’t because they don’t like alienating their non-NVIDIA users. It’s all about hitting the largest audience and not everyone can run GPU accelerated PhysX, so most developers don’t use that aspect of the engine.

Then we have NVIDIA publishing slides like this:

Indeed, PhysX is one of the world’s most popular physics APIs - but that does not mean that developers choose to accelerate PhysX on the GPU. Most don’t. The next slide paints a clearer picture:

These are the biggest titles NVIDIA has with GPU accelerated PhysX support today. That’s 12 titles, three of which are big ones, most of the rest, well, I won’t go there.

A free physics API is great, and all indicators point to PhysX being liked by developers.

The next several slides in NVIDIA’s presentation go into detail about how GPU accelerated PhysX is used in these titles and how poorly ATI performs when GPU accelerated PhysX is enabled (because ATI can’t run CUDA code on its GPUs, the GPU-friendly code must run on the CPU instead).

We normally hold manufacturers accountable to their performance claims, well it was about time we did something about these other claims - shall we?

Our goal was simple: we wanted to know if GPU accelerated PhysX effects in these titles was useful. And if it was, would it be enough to make us pick a NVIDIA GPU over an ATI one if the ATI GPU was faster.

To accomplish this I had to bring in an outsider. Someone who hadn’t been subjected to the same NVIDIA marketing that Derek and I had. I wanted someone impartial.

Meet Ben:


I met Ben in middle school and we’ve been friends ever since. He’s a gamer of the truest form. He generally just wants to come over to my office and game while I work. The relationship is rarely harmful; I have access to lots of hardware (both PC and console) and games, and he likes to play them. He plays while I work and isn't very distracting (except when he's hungry).

These past few weeks I’ve been far too busy for even Ben’s quiet gaming in the office. First there were SSDs, then GDC and then this article. But when I needed someone to play a bunch of games and tell me if he noticed GPU accelerated PhysX, Ben was the right guy for the job.

I grabbed a Dell Studio XPS I’d been working on for a while. It’s a good little system, the first sub-$1000 Core i7 machine in fact ($799 gets you a Core i7-920 and 3GB of memory). It performs similarly to my Core i7 testbeds so if you’re looking to jump on the i7 bandwagon but don’t feel like building a machine, the Dell is an alternative.

I also setup its bigger brother, the Studio XPS 435. Personally I prefer this machine, it’s larger than the regular Studio XPS, albeit more expensive. The larger chassis makes working inside the case and upgrading the graphics card a bit more pleasant.


My machine of choice, I couldn't let Ben have the faster computer.

Both of these systems shipped with ATI graphics, obviously that wasn’t going to work. I decided to pick midrange cards to work with: a GeForce GTS 250 and a GeForce GTX 260.

Putting this PhysX Business to Rest PhysX in Sacred 2: There, but not tremendously valuable
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  • SiliconDoc - Monday, April 6, 2009 - link

    Yes, exactly why added value of CUDA, PhysX, badaboom, vReveal, the game profiles ready in nv panel, the forced SLI, the ambient occlusion games and their MODS ( se back a page or two in comments) - all MATTER to a lot gamers.
    Let's not forget card size for htpc'ers - heat, dissipation, H.264 etc.
    Just the frames matter here just for ati - formerly at 2560x when ati had that crown, now of course, just for lower resolutions - the most important suddenly to the same reviewers, when ati is stuck down there.
    Yeah, PATHETIC describes the dismissal of added values.
  • Flunk - Thursday, April 2, 2009 - link

    I have a CUDA-supporting GPU (8800GTS) and I have rarely used it. Other than to run the CUDA version of folding at home (there is also an Ati Stream version) or to look at the preitty effects in a few games. I don't really think these effects are particularly worthwhile and unless the industry comes together and supports a standard like OpenCL I don't see GPU-based processing becoming important to most uses.
  • SiliconDoc - Monday, April 6, 2009 - link

    Here's a clue as to why you're already WRONG.
    Most "gpu users" use NVidia. DUH.
    So while you're whistling in the dark, it's already past that time when your line of crap has any basis in reality.
    It takes a gigantic red fanboy brain fart to state otherwise.
    Oh well, since when did facts matter when the red plague is rampant?
  • Hrel - Thursday, April 2, 2009 - link

    You can get an Nvidia GPU that runs CUDA and Badaboom for $50; the 9600GT. End of page 13.
  • Hrel - Thursday, April 2, 2009 - link

    You can get an Nvidia GPU that runs CUDA and Badaboom for $50; the 9600GT.
  • punjabiplaya - Thursday, April 2, 2009 - link

    Just need to some stable OC vs OC results!
  • SiliconDoc - Monday, April 6, 2009 - link

    anand doesn't do the overclocked part comparison of the videocard wars - BUT DON 'T worry - a red rooster exception with charts and babbling is no doubt coming down the pike.
    Keep begging, then they can "respond to customer demands". lol
    Oh man, this is going to be fun.
    I suggest they start with the gainward gtx260 overclock goes like hell, that whips every single 4870 1g XXX ever made. Sound good ?
  • Griswold - Thursday, April 2, 2009 - link

    What I'm really curious about because neither of the cards is what I'm interested in buying, but I like to follow both companies business strategies:

    Does nvidia really lose money or is looking at a fat zero on the bottom line with this card?
  • SiliconDoc - Monday, April 6, 2009 - link

    Uhh ati is losing a billion a year.
    If you want card specifics, that's probably difficult to calculate - and loss leaders are nothing new in business - in fact that's what successful businesses use as a sales tool. Seems ATI has taken it a bit too far and made every card they sell a loss leader, hence their billions in the hole.
    Now as far as the NVidia card in question, even if Obama takes over the mean greedy green machine - he and his cabal "won't release the information because it's just not fair and may cause those not really needing help at the money window to be expsoed".
    So no, you won't be finding out.
    The problem is anyway, if a certain card is a loss leader, they calculate how much other business it brings in, and that makes it a WINNER - and that's the idea.
  • flashbacck - Thursday, April 2, 2009 - link

    The physx/cuda section was interesting, although it sounded a bit... whiny.

    I would LOVE it if someone would write an article about all the PR and marketing shenanigans that go on with reviewers behind the scenes. It'll never happen because it would kill any relationship the author has with the companies, but I bet it would be an eye opening read.

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